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Rebranding

Everything has changed drastically over the last two years and Dina Cociug has changed too. We have been living side by side with our logo for 19 years, however, we understand now that it is time to leave it. Technology development, gained experience and our energy created the new Dina.

We realised at every stage of our development that everything happened to us were only the details of the same picture, where everything was in its place, was well-structured and logic. We understand perfectly well now what are the demands of our Clients and how our Company can satisfy them.

Rebranding is a kind of evolution of the Company’s brand. Our logotype, corporate identity, all printed materials and website will have a new bright and bold style now. This bright and attention-getting style appeared due to long-time work on our value system and to bold aspirations of our Company.

New Company’s style is made by analogy to Tetris game, where every detail has its own meaning. So, we demonstrate the qualities we are glad to offer to you, i.e. team spirit, flexibility, innovativeness and unceasing pursuit of excellence.

However, the most important news for you is that we provide namely the SOLUTIONS and namely the product your business needs, but not just goods that do not always settle the task set.

Welcome to the new Dina, where everything is in its places!

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Simple ways to increase sales in the check-out area of bakeries and confectioner’s shop

How can you increase the sales in the check-out area of coffee points or bakeries? How can you manage it in the most efficient way?

We have carried on the audit, surveillance and interviews with buyers and have identified several factors that can have an influence on buyers and their behaviour in the check-out area.

Number 1: HEALTHY EATING in the check-out area
Although the key criteria for check-out area products are the convenience of their format, attractive package and usage occasion, i.e. by the force of habit or in the momenta, the products in the check-out area may be characterised by the same consumer expectations as any other categories: 48% of all respondents said that the goods they purchased in the check-out area were not very useful for their health and that made them concerned. According to Nielsen global investigation, 67% of consumers in Russia take active care of their ration. So, bakeries or cafeteria shall not be afraid of experimenting with ‘natural’ assortment and with formation of relevant supplies in the check-out area.

Number 2: CORRECT check-out area assortment
As a matter of traditions, buyers are ready to see the following in the check-out area: chewing gums (68%), chocolate sticks (61%), candies (39%), or chocolate bars (29%). Nevertheless, every fifth buyer named the products they would like to buy but had not seen in the check-out area. First of all, buyers spoke about seasonal goods: many of them said that they would like to bottled water (18%), and refrigerators with water and soft drinks (9%), or ice-cream (9%) in the check-out area. Secondly, buyers also mentioned promotional products: on the one hand, buyers themselves are interested in such goods and 63% of them looked for items at reduced price in the check-out area. What is more, on the other hand, price segmentation as depending on the time of baking provides a stable association of the relevant confectioner’s shop, bakery or fuel station as client-oriented one.

Number 3: Involvement TECHNOLOGIES
According to the realised research, over 8% of buyers use their smartphones when standing in a queue in the check-out area. So, the check-out area is still an offline space, hence, the people, who are standing there, may be involved in nine cases out of ten, in impulse purchases, using traditional means, i.e. unusual arrangement of the check-out area, or uncommon solutions for location of shelves and commodity items thereon.

 

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Enhanced cooling and shock-freezing chambers

We have completed the project on creation of a new line of POLAIR products, i.e. shock-freezing chambers. The tests carried on at food industry companies confirmed excellent technical features of these new items.

Presently, two models of shock-freezing chambers are available for order: with one or two carts GN 1/1. Each of them may be realised in two external looks:

painted metal outside and unstainable metal inside the chamber,

unstainable metal outside and inside the chamber.

This means perfect taste and freshness of your products.

POLAIR shock-freezing chambers are fixed equipment, with the main function of quick and uniform freezing of different foodstuffs. The technology realised by such equipment allows to reduce the time of product freezing significantly, and, meanwhile, to keep its appearance, structure and useful properties.

Shock-freezing chambers can operate in two regimes: enhanced cooling and freezing

Enhanced cooling regime
Cooling from +90°C to +3°C is realised over a short period of time (not exceeding 90 minutes). Cooled products still keep their attractive appearance, useful property and flavour after such delicate processing. Moreover, the product weight remains the same and there are avoided the conditions for bacterial growth, which is the main reason of food spoilage. Your dishes will be always ready.

Shock-freezing regime
In case of the shock-freezing regime, the food temperature falls from +90°C to -18°C (within a maximum of 240 minutes). Quick penetration of cold into structural tissues of foodstuffs contributes to formation of microcrystals without molecular destruction and losses of quality. The prepared dishes or fresh foods, which were frozen in such a way, can be stored for a long time, still being fresh and attractive.

Advantages:

  • Retention of structure. High cooling speed allows keeping the tissue structure of fresh products unchanged.
  • Environmental cleanness. No thermal or chemical processing ensures environmental cleanness of your products.
  • Safety. The shock-freezing speed prevents many species of bacteria from growth.
  • Conservation of mass. The shock-freezing regime reduces the losses in foods weight to 0.8%.

POLAIR shock-freezing chambers are distinguished due to the power of their refrigerating system, capacity and operational efficiency. Get familiarised with all the models of shock-freezing and enhanced cooling devices from POLAIR, as soon as possible.

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How can medical staff be effectively protected against the risk of Coronavirus infection?

Dom Triage Box are safety boxes, which play a crucial role in full safety of your patients and staff.

They are very effective not only in control of epidemic risk of Coronavirus or any other types of viruses, particularly, when making Coronavirus tests or taking the temperature in suspicious patients.

This is because namely this stage is the most important and dangerous one, since the medical staff (doctors, nurses or pharmacists) are under the risk of being infected.

Dom Triage Box allows taking samples in full safety, without any risks of infection, thus, protecting your personnel.

Contact a specialist from Dina Cociug Company by telephone number 079360045 and find out more details about up-to-date and revolutionary safety box – Dom Triage Box.

We will win together!

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Yet another Client getting the up-to-date ventilation system

Up-to-date ventilation systems not only refresh air in the premises but can also clean, humidify, warm or cool the delivered air till the required temperature, thus creating the most comfortable conditions for people in the premises.

In this case, another Client received their equipment – Aeromaster XP air handling and ventilation units with waste-heat recovery from Remak Company.

An air handling and ventilation unit with waste-heat recovery is a system ensuring the flow of fresh and clean air to the premises and bringing out pestiferous and used air, thus, satisfying your Company’s needs in comfort and cosiness. Meanwhile, the recuperator allows saving the heat almost for free, and, respectively, your monies to be paid for electrical power.

REMAK Company has been a manufacturer of high-quality equipment for ventilation and air conditioning systems, as early as since 1992.

Dina Cociug Company is the official representative of Remak Company in the Republic of Moldova.

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Make your guests enjoy new delicacies, using Hendi professional deep-fat fryer!

French fries are the most sought side dish anywhere in the world. Hence, the kitchens of any and all restaurants must have deep-fat fryers. Use this hot offer from Dina Cociug Company and get the best price/quality correlation!

Why should you invest in Hendi professional deep-fat-fryer?

  • It has an additional safety thermostat ensuring the overheat protection for your equipment
  • It has economical oil consumption
  • Its rubber feet ensure the equipment stableness
  • The detachable oil tray facilitates the cleaning process
  • Availability of this deep-fat fryer will let you diversify your menu, by including there such dishes as battered fish, sparrowgrass au gratin, croquettes with different fillings, meat loafs, doughnuts, arancini, and many others. Make your guests enjoy new delicacies and they will make you enjoy their frequent visits!

Contact us and we will find the ‘best solution’ for you.

 

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Sinclair air cleaner

You will be surprised but air in your house may be more polluted, by 2 to 5 times, than outdoor air!

This affects the quality of your sleep and your activity during the day. What is more, this may lead to asthma, allergy or other chronic diseases, in the course of time. However, Dina Cociug has a solution!

This is Sinclair air cleaner that removes acaridans, mould spores, animal hair, smoke, bacteria, viruses and even pollen of the ragweed, i.e. a very toxic plant leading to severe allergic reactions, from the air.

  • How is this possible?
  • The prefilter removes big particles from the air
  • The activated carbon filter removes smells
  • The HEPA filter removes superfine particles, due to combination of three various processes: fibre adhesion, self-adhesion (or viscidity) of dust particles, and diffusion leading to the Brownian motion, which, in its turn, resumes the cycle of two previous processes

 

If you want to prevent the risk of a new asthma or allergy attack, or if you merely dream of enjoying comfort, then invest in the air quality in your house or company!

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Dina Cociug on a visit to the home for elderly people

On 10 August, Dina Cociug’s team visited the home for elderly people in Sarata Galbena Village. That was a very important mission for us and we treated it with the utmost responsibility! We managed not only to get closer to outstanding people but also to make them a bit happier!

Do not forget to treat the older generation with respect, because we possess everything we have now, only due to them!